Overview & Role#

Wigs For Kids (WFK) is a non-profit organization dedicated to providing hair replacement systems and support certificates at no cost to children experiencing hair loss due to chemotherapy, alopecia, burn accidents, and other medical conditions.

• Role: Social Media Creator
• Focus: Donor Stewardship, Brand Identity & Community

During my time with Wigs For Kids, I executed a dual-focused strategy designed to both strengthen donor relationships and drive donations. I created platform-specific content aimed at increasing donations while managing a comprehensive content calendar that highlighted vital community partnerships—such as our collaboration during National Girl Scout Day. Beyond creative storytelling, I communicated strategic recommendations to optimize performance and generated detailed reports to track campaign outcomes. This approach ensured that while we met our financial goals, we also fostered a deep sense of community where every donor and partner felt seen and valued.

Campaign Highlights & Community Storytelling#

Connecting supporters to the mission requires warmth, empathy, and visual clarity. Below are selected graphics and campaigns created to honor donors, celebrate community milestones, and engage the audience.

Strategy & Analytics#

• Content Calendar Management: Balanced daily donor engagement with weekly campaign pushes.
• Performance Reporting: Tracked engagement metrics, click-through rates, and audience sentiment to refine content strategy.
• Strategic Recommendations: Provided actionable data insights to improve donor retention and community participation across platforms.

Impact & Results#

By combining empathetic storytelling with structured campaign scheduling, Wigs For Kids strengthened its brand presence and deepened donor trust. The content strategy successfully bridged the gap between financial fundraising goals and community appreciation.

Looking for strategic social media management or non-profit content creation? Get in touch with Kat Noodle Designs.