Hello! I’m Natalie "Kat" Eddy. I sit at the intersection of creative storytelling and strategic marketing. I am a Baldwin Wallace University alumna ('25) with a B.A. in Public Relations and am currently pursuing my Master of Business Administration (MBA) in Marketing at Cumberland University.
I bring a unique blend of academic theory and hands-on production experience to the table. Whether I am analyzing social metrics or crafting a new website, my goal is the same: to build inclusive communities and create content that connects.
Professional Background
My experience isn't just about posting content; it's about driving results. As a Content Manager for Baldwin Wallace University Esports and a Social Media Manager for Wigs for Kids, I honed my skills in strategic planning, graphic design, and live broadcast production.
My Core Achievements:
- Data-Driven Growth: Successfully grew social media engagement by 75% through targeted content strategies across X (Twitter), TikTok, Instagram, and Twitch.
- Team Leadership: Managed and mentored creative teams of video editors, graphic designers, and broadcast managers to ensure brand consistency.
- Visual Expertise: Leveraging a background in Color Theory and certification as a Color Consultant, I bring a specialized eye to visual merchandising and brand aesthetics.
Technical Toolkit
Software & Tools:
- Creative: Adobe Creative Suite (Photoshop, InDesign, Premiere Pro), Canva.
- Management: Wrike, Microsoft Teams, HubSpot.
- Web: WordPress, Wix, Squarespace, HTML/CSS/JavaScript.
Let's Connect
As a digital strategist and content creator passionate about the intersection of esports and brand storytelling, I bring a unique dual perspective to my work: I understand the community because I am a gamer, and I understand the business because I am a data-driven marketer.