Overview & Role#

Baldwin Wallace University Esports (BW) is a premier collegiate esports program competing nationally in the National Association of Collegiate Esports (NACE) Star League and the Great Lakes Esports Conference (GLEC)[cite: 29].

• Role: Content Manager and Photography
• Focus: Recruitment, Brand Identity, Team Leadership & Growth

As a core member of the BW Esports media team, I produced multimedia content designed to define the program’s visual identity and drive student recruitment. My work ranged from designing high-energy game day graphics and recruiting posters to filming ‘day-in-the-life’ short-form videos for TikTok and Instagram. These assets showcased our state-of-the-art facility and competitive culture, directly contributing to increased visibility for the program among prospective students and the collegiate esports community.

Recruitment, Brochures & Program Identity#

Building a pipeline of prospective student-athletes required cohesive print and digital collateral. From designing tri-fold recruitment brochures highlighting facility specs and conference achievements to launching new apparel drops and tryout schedules, every piece reinforced the Yellow Jacket esports brand[cite: 27, 29, 30, 31].

Championships, Conference Honors & Player Spotlights#

Capturing original player photography in-studio and on stage allowed us to personalize our competitive celebrations. Whether celebrating NACE Star League Championships in Valorant and Overwatch 2, GLEC All-Conference selections, or academic Dean’s List honors, these graphics put student-athletes front and center[cite: 24, 25, 26, 28, 32, 33].

Strategy & Team Leadership#

• Cross-Platform Ecosystem: Spearheaded content strategy across X/Twitter, TikTok, Instagram, Facebook, Twitch, and YouTube to maximize platform-specific reach.
• Creative Mentorship: Managed and mentored a cross-functional student media team of video producers, graphic designers, and broadcast operators.
• Original Photography & Video: Directed studio photo shoots and captured live tournament action to build a custom library of high-resolution player assets.

Impact & Results#

Through consistent visual branding, short-form video storytelling, and data-driven social scheduling, BW Esports achieved a 75% audience growth across social channels, strengthened campus engagement, and elevated recruitment visibility for incoming classes.

Looking for multimedia content management, live event photography, or brand strategy? Get in touch with Kat Noodle Designs.